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Timothy Gagnon

Aligning Product Vision Using Rapid Prototyping and UX

By | Agile, Requirements Definition, Strategy

Nearly every organization is faced with a common problem: getting key stakeholders to agree to and deliver a solution that achieves shared business goals. Why is there a constant disconnect between stakeholders? Often, it comes down to communication. Different stakeholders come from different backgrounds, have different measurements of success, and communicate differently. Therefore, stakeholders regularly approach a project from various angles, making it very difficult to define the project vision, tactical objectives and subsequent requirements. This process can be frustrating and can lead to either IT or the business taking control to move the project forward.

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