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Consumer Products

Exceed consumer demands and improve operational efficiency with actionable insights

The Landscape

INDUSTRY overview

From sustainably-sourced products to faster fulfillment times and personalized offerings, the consumer products industry is changing, and customer expectations are rising in tandem with continuous technology disruption.

To remain competitive, consumer product companies must ensure efficient, flexible, and forward-thinking operations. For many, that means turning to predictive analytics to gain further insight into the market, their brand, and the customer journey — from conception to cart. With actionable, data-driven insights in hand, companies are better equipped to develop and deliver the products their customers want while identifying opportunities for growth. But learning how to capture the right data, extract actionable insights, and effectively execute against the information at hand often requires strategic digital and organizational transformation.

Leveraging a wealth of experience, SEI partners with consumer product companies to solve business-critical challenges and meet their customers’ growing expectations. Our tailored approach enables clients to scale marketing initiatives, launch new products at speed, manage vendors effectively, deploy innovative technology, and streamline supply chain operations. We empower consumer products companies to stay ahead of the curve as the industry evolves.

At SEI, we aren’t just an extension of a client’s product team, but an integral part of it. We’re partners who serve our clients as dedicated on-site technologists, project delivery leads, industry experts, change management specialists, and collaborators. Our consultants are committed to seeing every project through from concept to delivery — while staying on-schedule and within budget. We work in partnership with manufacturers, direct-to-consumer companies, and channel affiliates to implement a boots-on-the-ground approach that optimizes operations and drives long-term results.

50%

Share of consumer products market growth driven by sustainability-marketed products

57%

Share of consumer products companies exploring DTC capabilities

6

Average order lead time (in days) in the U.S. in 2018
WHITE PAPER

Action and Success in Retail and CPG During the COVID-19 Crisis

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What We’ve Done

CASE STUDIES

Cloud Migration & Technology Implementation

The world’s largest beverage company wanted to eliminate the data integration friction that was being caused by its utilization of multiple technologies. The cloud-based platform SEI deployed provided 99.9% uptime and infinite scalability and elasticity, delivering data to the company’s critical systems when, where, and how they needed it.

Data & Analytics Platform Design

A Fortune 500 prestige beauty manufacturer and retailer needed to better understand consumer behavior to meet their aggressive growth targets. SEI designed and implemented an integrated data platform that ingested internal and external data to facilitate more informed decision making and automate manual processes, thus enabling the organization to reach its goals and save substantial capital.

Organizational Transformation

A global, highly matrixed house of brands had direct-to-consumer e-commerce sites for its thousands of brand websites, in addition to a siloed organizational design and capabilities that were driving inefficiencies and stunting growth. SEI conducted technology road mapping and led a robust organizational design initiative to help establish a cohesive, efficient, and high-performing organization.