Category

Artificial Intelligence

The Evolution and Expansion of CRM

By | Artificial Intelligence, Customer Relationship Management

Through the years, technologies have evolved from traditional Enterprise Resource Planning (ERP) systems used to manage and track daily transactions to integrated Customer Relationship Management (CRM) systems capturing real-time customer information that can be accessed instantaneously by sales professionals. In this blog, written collaboratively by Jane DiMartino, Katie Britton, Andrea Cafarelle and Erin Gregory, we focus on the continued evolution of CRM in the age of Artificial Intelligence (AI) and its expansion into new industries.

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An Introduction to Machine Learning

By | Artificial Intelligence, Business Intelligence

The intersection of technical innovation with an ever-increasing competitive business environment are driving organizations to explore new approaches to analytics. Business leaders are now pushed to demand data value chains to acquire raw data, integrate, provide context, and produce predictions and recommendations at the speed of business. To facilitate this effort, computers must not only deliver what is explicitly instructed, but must also leverage innovative techniques and algorithms to perform autonomously. In this blog, Matt Donaghey answers the question, “What is Machine Learning?” in the first of a series on this subset of Artificial Intelligence (AI).

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