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Jane DiMartino

The Evolution and Expansion of CRM

By | Artificial Intelligence, Customer Relationship Management

Through the years, technologies have evolved from traditional Enterprise Resource Planning (ERP) systems used to manage and track daily transactions to integrated Customer Relationship Management (CRM) systems capturing real-time customer information that can be accessed instantaneously by sales professionals. In this blog, written collaboratively by Jane DiMartino, Katie Britton, Andrea Cafarelle and Erin Gregory, we focus on the continued evolution of CRM in the age of Artificial Intelligence (AI) and its expansion into new industries.

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